The owner of a Danish IT firm, Ravn, has that terrific idea. He hires a failed actor Kristoffer to pose as a made-up "boss of it all", and makes him responsible for making all the sensitive decision of the company and finally the decision of selling the company to an anti-Dane Icelaner and firing all of the six company's founding members except Ravn. But this foolproof plan has a small but basic problem, the problem that hired actor also wants to be loved. For an actor, the act of getting love is to please by his performance, to get the attention, for a director, it is a approval that someone got jolt and kick by seeing his stuff, which makes him feel something, something similar to being loved. What can be more dangerous than an artist who wants to be loved?
Like other films by Lars von Trier, this film is also an irony, and he spares none (von Trier believes that a film should be like a stone in your shoe :)), just that this time the mood is lighter, the camera is more playful, there is more air to breathe. This breezy irony, plays with the intentions of viewers, as if director is improvising against it, and a comic voice over always keeps things in a light mood and its director's simple way to say that its just a film, and that too a comedy, a irrational one. Film in its goofy irrationality and absurd setting, also examines the relation between the actors, directors, camera and the related ethics. Like the philosophical fool of Dogville, the actor in this film is also director’s doppelganger in particular, and artists and intellectuals in general. As a good satire is only on oneself (otherwise its bitching or criticism, and that is why Altman's The Player is an excellent satire), a good comedy becomes true only if the better jokes are reserved for oneself. Film’s end in which an actor shows what he is good at, is a potent joke on the creative urge and the related admiration that might follow from the performance, because whether it is a corporate cow or a creative crow, its all about being loved.